Articles from Fresha

Fresha, the world’s most recommended AI-powered booking platform for beauty and wellness, is accelerating its expansion across the DACH region with the appointment of Mazen Tadli as General Manager of Germany, alongside the opening of Fresha’s brand-new office located in the heart of Berlin.

Fresha, the world’s leading AI-powered booking platform for beauty and wellness, has launched a unified Online Reputation management system, a new feature that brings Google and Fresha reviews together into a single dashboard, giving partners one central place to monitor, manage and respond to client feedback. The launch further strengthens Fresha's position as the industry's leading booking software, expanding the platform's growing suite of AI-powered business tools and giving beauty and wellness businesses another essential workflow without the need for additional software.

Fresha, the world's leading AI-powered booking platform for beauty and wellness, today announced native integrations with ChatGPT and Claude, becoming the first-ever beauty and wellness marketplace to launch across the world's leading AI assistants and LLMs. Whether someone is looking for a last-minute haircut nearby, a massage after work or a facial within their budget, they can now simply ask in natural language and receive personalized appointment recommendations powered by Fresha's live marketplace before completing their booking through Fresha.

Fresha, the world’s leading AI-powered booking and payments platform for beauty and wellness, has launched native integrations with Xero and QuickBooks, bringing fully automated, end-to-end accounting directly into the operational core of selfcare businesses. Delivering the most advanced accounting integration available in the beauty and wellness industry, businesses can now configure and map financial data exactly as they need, seamlessly syncing transactions, revenue, taxes, expenses, and other key accounting data directly with Xero and QuickBooks. Designed to support businesses of every size, the integrations are particularly valuable for multi-location and enterprise operators requiring consistent, scalable financial management across multiple sites. With this launch, Fresha takes another major step forward in its evolution as the industry’s leading financial and payments platform, unifying bookings, payments, and accounting within a single, seamless ecosystem.

Fresha, the world’s leading AI-powered beauty and wellness booking platform, joined the hair team backstage at Paris Haute Couture Week this week to power Fresha Ambassador and internationally renowned hairstylist Hester Wernert-Rijn as she led the hair for Iris van Herpen’s Autumn/Winter 2026 Haute Couture collection, Sonic Starquakes. Following the runway presentation, Fresha secured an exclusive interview with the pioneering designer, who shared her perspective on artificial intelligence, creativity and the future of couture.

Fresha, the world’s leading booking platform for beauty and wellness, is continuing to expand its presence across the global barbering industry, supporting Toronto Barbers Expo Chapter IV Powered by Fresha on June 28, 2026, one of North America’s largest and most anticipated barbering events.

Fresha, the world’s leading AI-powered booking platform for beauty and wellness, is further expanding its Marketplace capabilities, introducing a new era of personalization, discovery, and customization features designed to help businesses showcase their identity and services, connect more meaningfully with clients, and convert inspiration directly into bookings.

Fresha, the world’s leading AI-powered booking platform for beauty and wellness, has announced the landmark launch of Fresha Connect alongside its powerful new AI Concierge, marking a pivotal moment in the evolution of the selfcare industry. Together, these launches introduce a fully integrated, AI-powered communication layer that unifies client interaction, team collaboration, and booking management within a single, seamless platform, while ensuring every enquiry is captured, managed, and converted in real time.

Fresha, the top-rated AI-powered booking platform for beauty and wellness, is witnessing significant enterprise growth as multi-location and large-team businesses increasingly choose Fresha to manage and scale their operations. Leading well-established brands, including Menspire, Ted’s Grooming Room, Gould Barbers, Masaj, Adams Barbers, The Art of Nails, and more, are among a growing cohort of enterprise selfcare businesses adopting Fresha to scale their scheduling, payments, marketplace visibility, and operational performance across expanding locations. Across multiple service verticals, from hair and barbering to wellness, spas, aesthetics and fitness, enterprise and franchise chains are utilizing Fresha to run their operations across their growing networks of locations.