B2B Buying Starts 124 Days Before the CRM Sees a Deal, New Factors.ai Report Finds
Factors.ai, an AI ABM and attribution platform, today released findings from its report, From Benchmarks to Blueprints: The LinkedIn Revenue Engine for B2B. Based on the analysis of over $150 million in ad spend, LinkedIn recorded a 1.6x return on ad spend compared with 1.18x for Google, and LinkedIn-sourced deals were 34% larger on average.
Factors.ai Announces Integration With LinkedIn’s Company Intelligence API for Full-Funnel B2B Attribution
Factors.ai, a B2B demand generation platform, announced its integration with LinkedIn’s Company Intelligence API and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics.
