Articles from Express
Today, Express introduces Style Goals, a new campaign starring professional soccer star, two-time Defender of the Year, and father Walker Zimmerman. Launching just ahead of soccer’s biggest tournament this summer, the campaign was shot where Zimmerman feels the most at home, on the field. The visuals capture him in his element, highlighting Express’ commitment to everyday dressing that delivers polished comfort and confidence, from game day to dad duty.
By Express · Via Business Wire · May 28, 2026
Today, Express launches Hot American Summer, a new campaign starring actors and real-life couple Hart Denton and Elysée Sanvillé. Launching just ahead of Memorial Day Weekend, the campaign serves as a stylish prelude to America’s 250th anniversary, blending the brand’s signature "bold and sexy" aesthetic with the nostalgia of a classic American summer.
By Express · Via Business Wire · May 21, 2026
Today, Express introduces Mom’s an Icon, a new Mother’s Day campaign starring model, multi-faceted creative and longtime brand partner Karolína Kurková, alongside her daughter, LunaGrace – marking their first campaign together.
By Express · Via Business Wire · April 16, 2026
Today, Express launched It Couple, It Looks, a new campaign starring model and style icon, Delilah Belle Hamlin, and reality TV star, Mick Maio, marking the duo’s first brand campaign as a couple.
By Express · Via Business Wire · April 7, 2026
Express and bebe are excited to announce the launch of a capsule collection that brings together two iconic brands for a must-have Y2K edit, curated for now.
By Express · Via Business Wire · March 24, 2026
Express introduces The Expressionists, a new social-first community built to celebrate modern self-expression and confident style. The Expressionists are a curated collective of cultural voices, from emerging creators to established tastemakers. Stylists, athletes, creators, customers and Express employees come together through a shared love of fashion and distinct personal style.
By Express · Via Business Wire · February 12, 2026
Today, Express unveils, “Icons of Style,” a new campaign starring one of the world’s most stylish couples – Brooklyn and Nicola Peltz Beckham.
By Express · Via Business Wire · September 30, 2025

Express is entering a new era of style with Dress to Express, a new brand platform that marks a bold new chapter for the brand. Dress to Express is a three word anthem celebrating confidence and self-expression and nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style.
By Express · Via Business Wire · February 7, 2025