CreatorIQ Named a Leader in the IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises
CreatorIQ, the global operating system for creator-led growth, announced today that it has been named a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment (#US53601825, November 2025).
CreatorIQ Customers Diversified Creator-Led Investment and Growth in 2025, Activating 70% More Campaigns and Increasing Creator Payments 79% YoY
CreatorIQ, the global operating system for creator-led growth, today released its annual CreatorIQ Wrapped report summarizing how brand and agency customers performed across the platform in 2025. As the operating system powering creator marketing for more than 1,300 customers worldwide, CreatorIQ is uniquely qualified to quantify the growth of creator-led marketing at global scale.
CreatorIQ Introduces SafeIQ: The First Enterprise-Grade, AI-Native Brand Safety Infrastructure for Creator Marketing
CreatorIQ, the global operating system for creator-led growth, today announced the launch of SafeIQ, the industry’s first brand-specific, self-learning safety solution for creator marketers, powered by AI technology. SafeIQ’s multimodal detection and contextual insights expand the value of CreatorIQ’s continuous brand mention monitoring, providing marketing leaders with a single system of record to evaluate creators for suitability and mitigate risk proactively, in near real time.
Creator Marketing Enters the Era of Efficacy: Brands Demand Scalable ROI as Creator Budgets Surge 171%, CreatorIQ Report Finds
According to new data from CreatorIQ’s sixth annual State of Creator Marketing report, creator marketing has entered a phase of unprecedented maturity, where investment decisions are guided not by experimentation but by proven impact and scalable ROI.
CreatorIQ Introduces First Standardized Metrics Suite to Solve Creator Marketing’s Measurement Gap
CreatorIQ, the leading enterprise platform for creator marketing, today unveiled the industry’s first standardized benchmarking suite for creator performance—setting a new bar for accountability, comparability, and results in the fastest-growing marketing channel. Unveiled at CreatorIQ Connect Europe, the new “Share Of” Metrics Suite and Industry Benchmarks Calculator give brands a long-awaited answer to their toughest question: What does success look like in creator marketing?
CreatorIQ Launches Inaugural ‘Top 100 Brands of the Year’ Report: Top Brands, Global Benchmarks for Creator-Driven Success in 2024
CreatorIQ, the leading enterprise creator marketing platform, today announced its inaugural CreatorIQ Top 100: Brands of the Year 2024 report, the first comprehensive ranking of the most impactful brands in creator marketing. Based on proprietary, global data across major social platforms, the report analyzes key measures of success for creator marketing, revealing that long-term creator retention and authentic, community-driven marketing outperform one-off creator executions or chance virality, redefining how brands drive influence.
CreatorIQ Hires Former Omniture, Adobe Executive Chris Harrington as CEO
CreatorIQ, the industry-leading creator marketing software for global brands and agencies, today announced it’s hiring web analytics and marketing software pioneer Chris Harrington as CEO. In this role, the dynamic Software-as-a-Service (SaaS) executive will lead and accelerate the company’s next growth phase as the creator economy’s total addressable market approaches half a trillion dollars.
CreatorIQ Named Official TikTok Marketing Partner
CreatorIQ today announced that TikTok has named it an official TikTok Marketing Partner—becoming TikTok’s first SaaS-only influencer marketing platform partner.
CreatorIQ Expands Its Leadership Position With Acquisition of #1 Influencer Marketing Analytics Platform Tribe Dynamics
Influencer marketing platform, CreatorIQ — the most trusted partner advancing the creator economy for brands like AB InBev, Disney, Sephora, and Unilever — today announced the acquisition of the #1 influencer marketing analytics platform, Tribe Dynamics.
CreatorIQ Raises $40 Million In New Capital To Further Accelerate Its Global Influencer Marketing Software Leadership Position
Influencer marketing platform CreatorIQ today announced a new funding round by existing investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures. Silver Lake Waterman also joined the round as a new investor. The new investment brings the company's total capital raised to over $80 million.
Max Powers To Join Industry Leading Influencer Marketing Platform CreatorIQ As Chief Customer Officer
CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced that industry veteran Max Powers will join the team as Chief Customer Officer. In her role, Max will lead the onboarding, support and success of CreatorIQ’s customer base as the company continues to undergo massive, global growth.
NBCU, Comcast Executive Takes Leadership Role at Influencer Marketing Platform CreatorIQ
CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of Bethany Ellis as Chief People Officer. In her role, the industry veteran will help manage the growing team and guide the company culture as CreatorIQ continues to experience massive, global growth.
