Convertr Govern Addresses Contact Data Compliance Challenge
With certain EU AI Act transparency requirements applying from August 2, 2026, organisations operating in the EU face increased expectations around transparency in the use of AI. The new requirements include obligations relating to informing individuals when they are interacting with certain AI systems, machine-readable marking of certain AI-generated or manipulated content and disclosure of certain deepfakes and AI-generated public-interest content.
Convertr Appoints Greg Jordan as Chief Product Officer to Strengthen Data Governance for Enterprise B2B Programmes
Convertr, the platform that governs lead and contact data before it enters business systems, today announced the appointment of Greg Jordan as chief product officer. The hire reflects Convertr’s product direction as organisations face growing pressure to govern how data from vendors, publishers, enrichment tools, event platforms and AI agents enters their CRMs, marketing automation platforms and downstream workflows.
