Articles from Cello

Cello and Lightspeed Announce the Winners of the GTM10 Awards — Honoring the World’s Best GTM Leaders in Software
Cello and Lightspeed Venture Partners today proudly unveiled the 50 winners of the GTM10 Awards 2026, the first global program recognizing the best Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer, and Partnerships in software. The winners were selected by an esteemed jury of GTM legends, including Wade Foster (Co-founder & CEO, Zapier), Nadia Rashid (CRO, Outreach), and Keith Messick (CMO, Vercel) - each bringing decades of experience in scaling high-growth software companies.
By Cello · Via Business Wire · June 9, 2026
Cello and Lightspeed Announce the GTM10 Awards — Nominations Now Open to Find the Best Go-To-Market Operators in Software
The GTM10 Awards, powered by Cello and Lightspeed Venture Partners, is the world’s first annual program dedicated to recognizing the top Go-To-Market (GTM) operators across Customer Success, Growth, Marketing, Sales, and Partnerships in the Software industry.
By Cello · Via Business Wire · March 20, 2025
Cello and Lightspeed Announce the Winners of the GTM10 Awards — Honoring the World’s Best GTM Leader in Software
Cello and Lightspeed Venture Partners today proudly unveiled the 50 winners of the GTM10 Awards 2025, the first global program recognizing the best Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer Success, and Partnerships in software. The winners were selected by an esteemed jury of GTM legends, including Kyle Poyar (Growth Unhinged and Operating Partner, Tremont), Mark Roberge (Founding CRO, HubSpot), and Heidrun Luyt (CGO, Qonto) - each bringing decades of experience in scaling high-growth software companies.
By Cello · Via Business Wire · May 27, 2025
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