Canadian Marketing Association Appoints Esther Benzie as New President and CEO
The Canadian Marketing Association (CMA) today named Esther Benzie as its next president and CEO, effective March 9, 2026.
Alison Simpson announces retirement as president and CEO of the Canadian Marketing Association
The Canadian Marketing Association (CMA) today announced that its president and CEO, Alison Simpson, has decided to retire from her position, transitioning in May, 2026. Her time with the CMA has been defined by innovation, growth and strong commitment to advancing marketers, brands and the Canadian economy. Simpson and the board have been working in close collaboration and have developed a comprehensive transition plan that ensures the CMA is positioned for continued momentum and success.
CMA’s new resource helps organizations prevent deceptive practices that erode consumer trust
Today, the Canadian Marketing Association (CMA) released the CMA Guide to Truthful Marketing: How to Prevent Deceptive Marketing, which provides essential information to marketers about understanding and avoiding misleading representations and deceptive marketing practices.
