Articles from Baby Safety Alliance

Baby Safety Alliance Verified Seal Now Featured on Amazon
The Baby Safety Alliance is excited to announce that parents and caregivers shopping for safer baby products can now look for the Verified Seal on Amazon.
By Baby Safety Alliance · Via Business Wire · June 2, 2026
Baby Safety Alliance Urges “Stop. Look. Lock.” This Summer
In recognition of National Heat Awareness Day today, the Baby Safety Alliance is encouraging “Stop. Look. Lock.,” a national campaign designed to help prevent child hot car deaths.
By Baby Safety Alliance · Via Business Wire · May 29, 2026
Baby Safety Alliance Celebrates 50th Anniversary of Product Verification
The Baby Safety Alliance today announced the 50th anniversary of its Verification Program, the longest-running baby gear verification program in the United States. Recently expanded into Canada, the program helps families shop with more confidence in today’s crowded marketplace. While baby products must meet minimum government safety requirements, Verification adds independent testing and additional requirements for safety, performance, and functionality. Today, there are over 3,200 products in the market that are Verified by the Baby Safety Alliance.
By Baby Safety Alliance · Via Business Wire · February 4, 2026