Articles from Athleta

Athleta, a Gap Inc. brand (NYSEGPS), today announced its new experiential fitness series, Move with Athleta, inviting women to sweat, connect and celebrate the Power of She. The new series launches November 16 in NYC and will continue with stops in cities across North America in 2024, including Los Angeles, Miami, Boston and San Francisco.

Today, in honor of Women's History Month and the upcoming International Women's Day, Athleta announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting women. Aligned with Athleta’s mission to empower women and girls, The Power of She Collective will have a unique seat at the table to influence innovative performance product, access personal and professional mentorship opportunities and participate in the brand’s Power of She impact programs. Athleta is also making a $175,000 donation to the Women’s Sports Foundation (WSF) in honor of the Collective from its impact platform, The Power of She Fund, to continue advocacy for women's equality in sports and life.

Athleta, a Gap Inc. (NYSEGPS) brand, today announced a new partnership with thredUP and online collaboration with Shop Premium Outlets, supporting Athleta’s long-term growth strategy to reach new customers and expand its community of empowered women and girls. Both ventures will deliver new value to customers shopping in stores and online, underscoring the brand's commitment to omnichannel excellence.

Athleta, a Gap Inc. (NYSEGPS) brand, today announced the launch of The Athleta Look, a unique styling formula, and a corresponding eight piece performance-based capsule collection that brings the formula to life. Created with women, for women, the brand’s design and styling teams tapped key customer insights to deliver outfitting that features the same performance properties as Athleta’s technical pieces and seamlessly transitions throughout the day without compromising function or style. Inclusive by design, the curated styling formula is available in sizes XXS to 3X, as well as petite and tall.

Athleta, a Gap Inc. (NYSEGPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them.

Athleta, a Gap Inc. (NYSEGPS) brand, today announced it will introduce two outlet stores to its fleet this year, supporting its long-term growth goals.

Athleta and Allyson Felix will pioneer the next chapter of advocating for mothers by providing free, accessible child care, in partnership with nonprofit organization &Mother, for select track & field events in 2022. Together, Athleta and Felix aim to remove barriers for mom athletes who oftentimes must choose between their career and their families, empowering them to achieve holistic well-being for themselves and their families. The accessible child care program will kick off during Allyson’s last championship race in Oregon from June 23-26, 2022.

In celebration of the first year of partnership, and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. This limited-edition line is designed to help girls ages 6-12 feel inspired and confident whenever they wear it.

Founded in 1969 on the principles of inclusivity and creating experiences fit for all, iconic American apparel pioneer Gap Inc. is hosting world-renowned gold medal athletes and Athleta brand partners Simone Biles and Allyson Felix in their red-carpet debut at The Metropolitan Museum of Art’s annual gala. Biles and Felix are joined tonight by Gap Inc. CEO Sonia Syngal, who is wearing custom Gap x Brother Vellies, a collaboration by Jane Pattinson, Gap’s head of design, and Aurora James, founder of the Fifteen Percent Pledge and founder and creative director of Brother Vellies.

Today, Athleta (NYSEGPS) announced the expansion of a wholesale partnership with REI Co-op, bringing a curated selection of its product to 135 REI stores nationwide and online. As part of its growth plan to reach $2 billion in net sales by 2023, Athleta has committed to investing in new touchpoints to increase awareness and drive new customer acquisition.

Today, Athleta (NYSEGPS) announced the launch of AthletaWell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empowered women. As a brand with a mission of empowering women and girls, the platform is rooted in these values and aims to create a community for women. AthletaWell is an integral part of Athleta’s evolution from a performance brand to a true lifestyle brand and a key component of its Power Plan growth strategy to develop enduring deep relationships with new and existing customers.

Today, Gap Inc. (NYSEGPS) brand Athleta, announced it will enter Canada later this year, marking the performance lifestyle brand’s first company owned expansion outside the United States. Athleta plans to launch e-commerce late this summer followed by opening retail stores at Yorkdale Shopping Center in North York, Ontario and Park Royal Shopping Centre in West Vancouver, British Columbia in fall 2021.