Articles from Archive

Archive, the AI-native creator marketing platform used by more than 1,000 brands, today launched Archie, an AI agent that handles the most manual part of creator marketing: finding and vetting the right creators.

Archive, a technology company that powers profitable resale businesses for brands, today announced it has secured $30 million in Series B funding, led by Energize Capital, bringing its total funding to date to $54 million. Other participants included returning investors Lightspeed Venture Partners, Bain Capital Ventures, G9 Ventures and Capital F, as well as new investors Woodline Partners LP and Frontline Growth. The company also announced that Eileen Waris, Principal at Energize Capital, will join the Archive board of directors.

Archive, which powers innovative, profitable circular businesses for global brands, today announced that nearly 20 brands will be participating in Second Hand September, a campaign started by UK charity Oxfam, which highlights the benefits of shopping pre-loved items and encourages consumers to give clothes a longer life. Dr. Martens, The North Face, Oscar de la Renta, Sandro and Ulla Johnson are among the brands partnering with Archive to amplify the September campaign by launching special activations and promotions during the month. Second Hand September encourages consumers to embrace sustainability by purchasing pre-owned items during a month when the fashion industry has historically focused on showcasing only new products on the runways.

Archive, which powers customized resale at scale for global brands, today announced that it is joining many of its brand partners in participating in Second Hand September. DVF, Ulla Johnson and M.M.LaFleur are among the brands whose resale programs are powered by Archive that are joining in the September campaign by launching special resale promotions that will run during the month. Launched in 2019, the Second Hand September campaign is designed to inspire shoppers to lessen their impact on the planet by buying only secondhand items for 30 days.