Articles from AppsFlyer

AppsFlyer today announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile attribution pioneer to Modern Marketing Cloud that breaks down silos across omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows to enable brands to make smarter decisions, faster.

AppsFlyer today announced its collaboration with Walmart Connect Mexico, one of LATAM’s leading retail media networks, to support the retailer’s next phase of omnichannel retail media, empowering brand partners with secure data collaboration and advanced activation capabilities.

AppsFlyer has been named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners. This marks the fifth time that AppsFlyer has been recognized on the Forbes Cloud 100 list.

AppsFlyer’s 2025 State of eCommerce App Marketing report reveals a dramatic shift in global growth strategy: China-based eCommerce apps, now responsible for 85% of worldwide iOS user acquisition spend, have begun reallocating budgets from the US to Western Europe at scale. In Germany, iOS UA jumped 170% YoY in Jan–May 2025 and in France, it more than doubled, highlighting the rising importance of flexible, regionally tailored strategies in an unpredictable market environment.

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing teams access data and manage campaigns. Built on Anthropic's Model Context Protocol framework, AppsFlyer MCP connects AppsFlyer's APIs to leading LLMs, enabling marketers to work more efficiently using simple, natural language prompts, or through AI agents acting on their behalf.

AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising.

AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Gal Ekstein to the role of Chief Business Officer (CBO). In his new role, Ekstein will be responsible for AppsFlyer’s go-to-market efforts during a pivotal moment for the company as it continues its path of profitable growth and global influence.

AppsFlyer has been named to the Forbes 2024 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. This marks the fourth time that AppsFlyer has been named to the Forbes Cloud 100 list.

AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.

AppsFlyer today announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platforms with multiple use cases, such as audience analysis and targeting, that enable trust and data-enriched customer personalization necessary for business growth.

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its inaugural State of Ad Creatives in App Marketing report, the first-of-its-kind report providing AI-fueled insights into the world of advertising creatives and their impact on user behavior and app marketing success. The comprehensive analysis reveals which elements of ads resonate most among consumers across different categories, with a focus on campaign engagement, user acquisition and retention.

AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-profit marketing trade body, today jointly released its first-ever privacy benchmarking study. The survey of 150 senior marketers and data privacy leaders across various sectors explores the complex landscape of data privacy, including its current state and future trajectory.

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact. Coupled with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends, and features that drive optimal audience engagement, enabling marketers to capture the most value from their ad spend while enhancing the effectiveness of their creative content and campaigns.

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform. The acquisition strengthens AppsFlyer's portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the Index, which originated in 2015, found the economic downturn had a significant impact on the mobile app media space throughout 2023 as nearly all top media sources saw declines and app install ad spend budgets reduced by 20% in the third quarter of 2023 when compared to Q3 in 2022.

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of devtodev, a full-cycle data analytics solution for game and app developers. This strategic acquisition bolsters AppsFlyer's core offerings and marks a significant step in the development of the new AppsFlyer Privacy Cloud Marketplace. It also expands AppsFlyer's capabilities to meet the evolving needs of modern gaming and digital businesses, and serves as a natural extension of the AppsFlyer for games suite of products and resources for gaming companies.

AppsFlyer is launching dynamic querying capabilities for its Data Clean Room, enabling marketers and users with or without SQL expertise to effortlessly query data in the AppsFlyer Data Clean Room. The Dynamic Query is powered by OpenAI, and bridges the gap between technical complexities and business insight as it eliminates the need for SQL intermediaries, allowing for faster and easier adoption of Data Clean Rooms and its capabilities as a robust business intelligence (BI) tool.

AppsFlyer has been named to the Forbes 2023 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. This marks the third time that AppsFlyer has been named to the Forbes Cloud 100 list, and the company continues to ascend in the rankings, currently coming in at #27.

AppsFlyer today released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday season.

AppsFlyer today announced the successful completion of development of an end-to-end audience management solution utilizing Google’s Protected Audience API on Android. As momentum builds for the wider launch of Privacy Sandbox, this milestone, which was completed in collaboration with Remerge, a programmatic DSP with a decade of expertise in running mobile retargeting campaigns for app businesses, signals a breakthrough in the mobile ecosystem’s use of advanced privacy-preserving technologies that enable rich marketing capabilities and insights. The work by AppsFlyer was supported by Google as part of a larger effort by both companies to work with organizations across the mobile ecosystem to shape the next generation of privacy-preserving technologies and standards that empower marketers to measure better while protecting consumer privacy. AppsFlyer has also developed a working solution making use of a second Privacy Sandbox tool, the Attribution Reporting API, which will enable marketers and advertisers to effectively measure the success of their campaigns without user-level cross-platform identifiers.

AppsFlyer today announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, marketers and studios to optimize their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel. With its launch, mobile gaming companies can tap new and exciting ways to deliver exceptional experiences that attract and retain players and drive business growth.

AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms – including mobile app, CTV and web, as well as across all paid, social and organic traffic sources such as Meta, Google, and Apple.

AppsFlyer today announced the launch of ROI360, a comprehensive return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. As the new age of data privacy leads mobile-first and digital businesses to explore new marketing channels and approaches, growth marketers continue facing increased fragmentation of their cost and revenue data. ROI360 equips marketers with the holistic view they need to combat siloed data and make the timely, data-driven decisions to optimize their campaigns, increase their efficiency and fuel sustainable growth.

AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues expanding its capabilities to prevent and protect against fraud.

AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize as they navigate through a year of challenging macro trends, including the new age of data privacy.

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV.

AppsFlyer today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown has caused a reshuffling across the ecosystem, with smaller players seizing the opportunity to gain market share as the top media sources, namely Google Ads and Meta Ads, losing ground.

AppsFlyer today released the 2022 edition of its State of eCommerce App Marketing report, outlining key global trends to guide marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season.

AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

AppsFlyer is announcing the addition of Yevgeny Peres to its leadership team, who will be joining as Executive Vice President of Product Strategy. Peres is joining as AppsFlyer marks the next steps in continued corporate growth, with the company exceeding $300 Million in annual recurring revenue (ARR) of its cloud-based software.

AppsFlyer, in partnership with Liftoff, today released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.

AppsFlyer today releases its Data Clean Room solution, a secure and private environment for collaboration. The Data Clean Room is a core pillar of the AppsFlyer Privacy Cloud, a trusted open platform for innovation that enhances the end-user experience while preserving their privacy.

AppsFlyer today released the 14th edition of its Performance Index, ranking the top media sources in mobile advertising. The newest edition is the first to measure activity completely post-Apple’s App Tracking Transparency (ATT) enforcement, and AppsFlyer examined the comprehensive impact that the new privacy era has had on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs.

AppsFlyer today released the 14th edition of its Performance Index, ranking the top media sources in mobile advertising. The newest edition is the first to measure activity completely post-Apple’s App Tracking Transparency (ATT) enforcement, and AppsFlyer examined the comprehensive impact that the new privacy era has had on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs.

AppsFlyer today released its State of Gaming App Marketing for 2022, an in-depth report on key trends in Gaming that helps marketers drive innovation and ultimately navigate their way in the new age of data privacy.

AppsFlyer announced it is collaborating with Intel to build the AppsFlyer Privacy Cloud. The AppsFlyer Privacy Cloud allows multiple entities to safely bring their data together based on their own business logic, guidelines and privacy requirements while leveraging a privacy-preserving tech stack including Aggregated Advanced Privacy (AAP), Aggregated Conversion Modeling (ACM), Data Clean Rooms, privacy preserving cryptographic solutions, Predictive analytics, and others.

AppsFlyer today published The Mobile-First Enterprise: How Corporations are Being Transformed by Mobile Devices, a study conducted with insights from Adobe on the mobile practices of leading executives in large corporations. Globally mobile-first has become the standard, and with almost half of total customers using mobile, corporations must weigh their mobile experience as a key decision factor in their business strategy.

AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple’s App Tracking Transparency (ATT) framework.

AppsFlyer, the marketing measurement and experience platform, today released the 2021 edition of its State of eCommerce App Marketing report, outlining key global trends to guide marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season.

AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework.

AppsFlyer, the global marketing measurement leader, today announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey, including solution architecture and sales assistance, customer onboarding, as well as ongoing customer success and support. Greenleaf has more than 20 years of pre-sales, digital marketing and customer success experience and a proven track record at public SaaS companies building and leading client success teams with responsibility for revenue growth, customer retention and loyalty, and product adoption.

AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads in the last two years, and a 110% increase in the US alone.

AppsFlyer, the global attribution leader, today published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities.