New Appcharge Research: Direct-to-Consumer is Already a $17Bn Market in Mobile Gaming – and the Rest of the App Economy is Set to Follow
Direct-to-consumer (DTC) monetisation in mobile gaming is already a $17Bn market – around 15% of the $113.3Bn mobile gaming in-app purchase market1 – and is expected to grow substantially through 2026, according to new research published today by GDC Festival of Gaming and Appcharge, the leading DTC payments infrastructure platform for mobile games.
Appcharge Raises $58 Million in Series B Round Led by IVP to Scale Top Direct-to-Consumer Platform for Mobile Games
Appcharge, the premier direct-to-consumer (DTC) platform for mobile game publishers to maximize profits through owning player relationships, has raised a $58 million Series B funding round led by IVP, with participation from Playrix, as well as existing investors such as Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures and Corundum. The new financing brings the company’s backing to date to $89 million. The company will use the round to scale its platform with new products to meet the global industry demand and to lead the next era for the mobile games’ customer engagement.
