Articles from [solidcore]

[solidcore], the industry-leading boutique strength-training brand, today unveils its 2026 Core Collective, member-exclusive offers and experiences program, designed to enhance member value and extend the brand’s impact beyond the studio walls. Through partnerships with Celsius, KOIA, Salt & Stone, Thorne, and Tower 28, Core Collective delivers a curated mix of in-studio and digital experiences and offers that support members across their broader health and wellness routines. Highlights include the introduction of KOIA products in studio fridges nationwide and a dedicated Thorne storefront, giving members seamless access to benefits both during and beyond their workouts.

[solidcore], the high-intensity, low-impact strength training brand known for its signature reformer-based workout, today unveiled its national brand campaign, “Get Obsessed,” its first-ever celebrity collaboration and boldest creative platform to date. Starring and co-created by Ego Nwodim, the celebrated comedian, actress, and writer, the campaign captures the deep devotion of [solidcore]’s client community and honors obsession as a fearless anthem of pride and self-worth. The campaign hub launches today at http://getobsessed.solidcore.co/.

[solidcore], the targeted strength training brand, today announced the appointment of two new C-suite executives and a new member of its Board of Directors. The additions, which include the company’s first Chief People Officer and Chief Commercial Officer, come as [solidcore] expands to more than 150 studios nationwide and continues to strengthen its position as a category leader in boutique fitness.