Articles from #paid

Hampton brings more than a decade of experience in influencer marketing tech and will take over #paid's charge to turn campaign data into actionable intelligence for new collaborations

#paid, a leading creator marketplace, has announced the release of its new Creator Calendar, allowing brands to preview upcoming creator life moments and lock in partnerships upfront, for more meaningful ways to collaborate.

Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report. The comprehensive meta-analysis of creator campaigns surfaces valuable benchmarks and insights, and pinpoints factors that drive brand impact.

#paid, the leading creator marketplace, announces its 7th Meet The Creator event happening on September 28th, 2023 in the heart of New York City. This one-of-a-kind creator event brings together the city’s most loved creators and marketers from well-known household brands like Netflix, Nike, Disney, Unilever, Mattel, Lululemon, and Sephora.

#paid, a leading creator marketing platform, has announced the release of Creator Content Usage Rights, a new offering that allows brands to purchase rights to creator content for use across a full range of marketing channels—out-of-home, print, in-flight, cinema, broadcast, in-game, online video, display, virtual reality, and paid social media.

#paid, a multi-channel creator marketing platform that empowers creators to partner with brands and build their businesses, today announced that it has become an official TikTok Marketing Partner. As a badged partner, #paid will bring more great opportunities to their engaged network of content creators and marketers.

BuzzFeed Canada today announced a new, ongoing collaboration with #paid, an award-winning creator marketing platform. The partnership will allow BuzzFeed and its portfolio of brands, including Tasty, to offer clients access to the largest on-platform network of creators as cast members for BuzzFeed’s content. In addition to in-house talent, BuzzFeed’s clients will now have a unique opportunity to handpick from a more diverse roster of Canadian talent for their BuzzFeed content. Clients will still enjoy the production quality and enormous reach which BuzzFeed already offers across its platforms, and additionally benefit from a secondary aligned audience through the creators’ social media handles.

New research from #paid, a creator marketing platform that connects brands with content creators, indicates that influencers have a greater impact than celebrities on their social media followers’ buying behavior.

#paid, a creator marketing platform that connects brands with content creators, today announced the hiring of Ian Leslie to serve as Editor in Chief of its media brand, Banknotes. Leslie will be responsible for executing a high-growth vision for the brand. He will continue to make Banknotes the destination for marketing professionals and creators to find editorial content and research related to marketing, brands, eCommerce, and the creator economy.

#paid, a creator marketing platform that connects brands with content creators, has brought on former head of Kin Community Canada Ashley Riske as its head of Business Strategy. Riske is an industry expert and speaker who launched one of the first creator marketing companies in Canada and grew it into a thriving business. She has worked with hundreds of Fortune 500 companies to create award-winning campaigns and generate multi-millions of dollars in revenue and significant year-over-year growth.

#paid, a creator marketing platform that connects brands with content creators, announced it secured $15 million in Series B funding. Sands Capital, a long-term investor in leading innovative businesses globally, led the round with a $9 million investment. Ascential (who own Cannes Lions), Vanedge, and BDC Capital participated in this round and eCommerce experts Arati Sharma, Web Smith, and Nik Sharma. Notable content creators and celebrities have also joined as new investors, including Murda Beatz, Jasmine Lorimer, Ryan Millier, Alen Palander, and The XO Crew.