Articles from The Entrepreneur's Source

A new survey conducted by The Harris Poll on behalf of The Entrepreneur’s Source, the nation’s leading career ownership coaching organization, reveals that many Americans see business ownership as the key to futureproofing their careers. According to The Entrepreneur’s Source Generational Career Confidence Survey, 83% of Americans view owning a business as a viable alternative to traditional jobs, citing greater career control than a traditional job (80%) and improved job security over working for someone else (66%). Additionally, 61% believe business ownership is the best way to protect against AI making their career obsolete, while 69% see it as a defense against ageism in the workplace. Among parents, 64% consider financially helping their child’s business a smarter investment than paying for a costly college education in the AI era, and 69% say supporting their child’s business aspirations is more important than helping them fund other life events such as weddings or home purchases.