- Versus Systems, a leading provider of gamification and audience engagement technology, integrates Drinkfinger into its growing product marketing offerings.
- Drinkfinger uses QR-enabled beverage carriers to connect live-event attendees with mobile games, rewards and branded content.
- The company is targeting Latin American markets, where sports and entertainment events provide potential venues for interactive audience engagement.
- Versus’ Winfinite platform offers customizable web-based games that brands can use in promotional campaigns.
- Its Filter Fan Cam product brings augmented-reality effects into live venue experiences, creating additional sponsorship opportunities.
- Management also discussed the relationship between artificial intelligence and cybersecurity as Versus considers the future of its digital engagement ecosystem.
Versus Systems (NASDAQ: VS), a leading provider of gamification and audience engagement technology, is expanding its audience-engagement strategy through Drinkfinger, a QR-enabled beverage carrier initiative that links live-event attendees to interactive digital experiences. CEO Luis Goldner and members of the company’s leadership team outlined the initiative, its Latin American expansion plans and the company’s approach to artificial intelligence during a recent appearance on IBN’s Stock2Me Podcast.
The discussion focused on how Versus can turn a routine concession purchase into an entry point for digital interaction. Through Drinkfinger, fans scan a QR code on a beverage carrier to access games, promotional offers and event-related content on their phones. The approach is designed to reduce the steps between encountering a brand at a venue and participating in a…
NOTE TO INVESTORS: The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI
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