Lerner describes his father’s entrepreneurial instinct and ability to decipher business trends that would directly affect the market. Being prepared and avoiding conformity are key to business survival.
-- There can be a delicate balance between adopting new technologies and changing established business systems. After recognizing the growing need to accommodate electric vehicles, iPark has continued to embrace technology as a way to enhance the customer experience and improve operational efficiency. Having worked in the parking industry throughout his career and gained firsthand exposure to the family business from an early age, Bill Lerner brings a unique perspective to understanding the factors that drive the company’s continued success.
For iPark, using technological advances to simplify parking in New York City was a step in the direction of comfort for its customers. Providing a similar service to hotels and flights, online booking brings familiar devices and applications to parking opportunities in a basic but much-needed way. Bill Lerner is committed to advancing a simplified process for experience improvement. Taking lessons of success and growth from the example set by his father, who emphasized quality work and the satisfaction of putting in the time, Lerner developed a product and service that can adapt to social and environmental changes. Lerner describes his father’s entrepreneurial instinct and ability to decipher business trends that would directly affect the market. Being prepared and avoiding conformity are key to business survival. Known for being customer-oriented, these values were used in finding amenities in other markets and using technology to maintain high-quality service.
In an interview with Leaders Online, Bill Lerner discusses the iPark’s implementation of digital applications for more expedient customer usage. With online booking, the first of its kind for a major parking company, customer satisfaction has soared. The transition to this streamlined approach has proven to be more favorable and has resulted in positive customer benefits. Lerner shares that “It’s good for the customer because it’s driving down rates – there is more competition, and there are more discounts. Someone from out of town simply can choose one of my locations, book online, and hit get directions, and our site guides the customer right to the door of our garage”. This new experience is driving growth as the expectations increase for ease of use and technological adaptability.
Over the past 20 years, Bill Lerner has served as President and CEO of Imperial Parking Systems (iPark). Managing the roles of successful entrepreneur, dedicated philanthropist, and a family man, he has led iPark to become NYC's largest and most community-minded parking company. In 2013, Lerner co-founded Billy4Kids, an organization that provides shoes for children around the world, and has been recognised for his generous philanthropic efforts by St. Mary's Healthcare System for Children and the Annual Edeyo Gives Hope Gala. With nearly 150 facilities, Lerner’s business expertise has placed iPark as the largest family-owned garage operator in New York.
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