Kia Croom launches Tea Blend & Sip Restorative Wellness through Itutu Apothecary & Tea Room, offering hands-on tea blending experiences designed to address burnout among nonprofit fundraisers and mission-driven professionals nationwide.
-- The nonprofit sector faces a documented wellness crisis that threatens both its workforce and mission capacity. According to a survey by AFP and the Chronicle of Philanthropy, 84% of fundraisers report feeling immense pressure to succeed. A 2023 survey found that 82% of nonprofit leaders reported burnout symptoms, which directly affects their organization's ability to achieve its mission. Addressing this urgent gap, Kia Croom has launched Tea Blend & Sip™ Restorative Wellness experiences through Itutu Apothecary & Tea Room, a purpose-built program designed specifically for nonprofit fundraisers and mission-driven professionals who need structured, accessible pathways to self-care.
More details can be found at https://www.itutuapothecary.com
Behind this initiative is Kia Croom, a global fractional fundraiser with a 25-year track record of raising more than $1 billion for causes worldwide. Beyond her fundraising expertise, Croom is a folk herbalist and founder of Itutu Apothecary & Tea Room, where she merges ethnobotany, herbalism, and folklore into immersive wellness programming. Her decision to bridge these two worlds stems from personal experience: eight years ago, she received a clinical diagnosis of anxiety and depression while managing the demands of fundraising work. That experience led her to pursue holistic healing alongside clinical care, ultimately creating a space where nonprofit professionals could access the same restorative practices that supported her own well-being.
Tea Blend & Sip experiences are guided, hands-on sessions where participants engage all five senses while blending custom loose-leaf teas. Croom leads attendees through the principles of ethnobotany and herbalism, incorporating folklore and free play to create personalized blends designed for restoration and self-care. The program has already been activated at events such as the Ikoni Collective in New York, where nonprofit and development professionals crafted bespoke tea blends as an intentional act of wellness. Each session results in a tangible take-away: a custom tea blend participants can use beyond the event, making the experience both educational and practical.
The program is available nationally and internationally, removing geographic barriers that often limit access to wellness resources. Organizations can book Tea Blend & Sip experiences for team events, conferences, retreats, and special occasions, allowing nonprofits of varying sizes and budgets to integrate restorative wellness into their operations. This scalability positions the offering as adaptable to different contexts, from small staff gatherings to large-scale convenings.
The strategic relevance of wellness programming extends beyond individual well-being. A survey by the Association of Fundraising Professionals (AFP) and The Chronicle of Philanthropy reported that 51% of fundraisers are likely to leave their current job within two years, with 30% likely to leave the fundraising profession altogether. These retention challenges underscore the need for organizations to invest in their teams' health as a business strategy. Tea Blend & Sip offers nonprofit leaders a tangible way to communicate that their staff's well-being matters as much as their output, addressing both morale and long-term talent sustainability.
Nonprofit leaders, HR professionals, conference organizers, and mission-driven organizations can book a Tea Blend & Sip™ experience by visiting itutuapothecary.com or contacting Croom directly for consultations. The program aligns with Croom Fundraising & Philanthropy, Inc.'s broader mission to empower nonprofit professionals and sustain the movements they serve.
For more information, visit https://www.kiacroom.com
Contact Info:
Name: Kia Croom
Email: Send Email
Organization: Croom Fundraising & Philanthropy, Inc.
Address: 3426 Fort Lyon Drive, Woodbridge, us 22192, United States
Phone: +1-202-344-7165
Website: HTTPS://www.kiacroom.com
Source: NewsNetwork
Release ID: 89198206
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