Demand Revenue has announced a new guide to marketing strategy services, outlining the ten components of a an expert marketing engagement and what each is intended to return for CEOs, founders, and private equity operators.
-- Demand Revenue, the advisory firm founded by CMO coach Alan Gonsenhauser, has released a new guide titled "Marketing Strategy Services: What Separates Strategy From Expensive Activity." The guide defines the category as the work of deciding who a company should sell to, what it stands for in buyers' minds, and how its revenue functions are organized to reach them.
More details can be found at https://www.demandrevenue.com/marketing-strategy-services/
Rather than presenting a menu of services, Alan Gonsenhauser's latest guide treats marketing work as a sequence in which later items inherit the quality of earlier ones. Research and ideal customer profile definition come first, followed by positioning, market planning, and alignment across departments. Each section closes with what that piece of work should ideally return.
Pressure on marketing spend remains a concern at the enterprise level. A 2026 Gartner CMO Spend Survey of 401 marketing leaders found that average marketing budgets sit at 7.8% of company revenue, up only slightly from 7.7% in 2025. According to Gartner, that figure is around 18% lower than the average allocation recorded four years earlier.
With budgets largely flat, the guide gives particular attention to the factors that decide whether marketing spend is justified and can be defended. Its measurement section examines which numbers reach leadership, the budget section covers expected payback by spend type, and a martech section looks at recovering money tied up in unused software.
"Most companies do not need all ten pieces. They need two or three fixed in the right order, and the hardest part is knowing which ones," says Gonsenhauser. "This guide aims to help leadership teams find the real gaps before committing budget to new campaigns."
Alan Gonsenhauser is a CMO coach and a fractional and interim CMO with a track record of turning marketing into a growth engine for SaaS and health technology companies backed by private equity. He has mentored more than 150 CMOs at Forrester and SiriusDecisions, aligning sales, marketing, product, and finance to drive retention and enterprise value.
"Marketing strategy is easy to explain convincingly, but much harder to actually prove," Gonsenhauser adds. "That’s why my new guide closes with the main delivery options, from project work to fractional or interim leadership, along with four questions buyers should ask before hiring anyone."
Interested parties can find more information by visiting https://www.demandrevenue.com/marketing-strategy-services/
Contact Info:
Name: Alan Gonsenhauser
Email: Send Email
Organization: Demand Revenue
Address: 254 West Street , Northborough, MA 01532, United States
Phone: +1-508-523-7955
Website: https://www.demandrevenue.com/
Source: PressCable
Release ID: 89209081
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