ABCD (American Born Cutest Desis), a leading name in kids' ethnic fashion, launches a direct-to-consumer (D2C) brand and a unique franchise model to provide high-quality ethnic clothing for children while reshaping the ethnic wear market in the USA and beyond.
-- This new chapter in ABCD’s journey is marked by the launch of an engaging e-commerce platform and a low-barrier franchise program that aims to bring affordable ethnic wear to families across the USA and the world.
Introducing a New Era in Ethnic Wear Shopping
ABCD (American Born Cutest Desis), founded by Mr. Kinjal Shah under the banner of 1 International Inc, is transforming how parents shop for traditional South Asian clothing for their children. With 15 years of experience in the ethnic clothing industry, the brand is now focused on delivering high-quality, stylish outfits for children through an innovative direct-to-consumer (D2C) model.
A Vision Rooted in Quality and Accessibility
At the heart of ABCD’s vision is a commitment to creating an unparalleled shopping experience for parents. The D2C platform offers:
- High-Quality Products: Each outfit combines traditional Indian designs with modern comfort, crafted from premium materials for durability and style.
- Affordable Pricing: To celebrate the launch, all outfits are available for a limited-time flat rate of $29.99, providing families an opportunity to experience the brand’s signature quality.
- Convenient Online Shopping: The intuitive, mobile-optimized website ensures a hassle-free shopping experience.
- Fast Nationwide Delivery: Orders ship the same day and arrive within four working days, with a flat shipping rate of $9.99.
This streamlined approach addresses the challenges faced by parents in finding high-quality ethnic wear for their children while maintaining affordability and convenience.
Expansion Through Franchising: Bringing ABCD to Families Nationwide
In addition to its online presence, ABCD is launching an ambitious franchise model to make its products more accessible. The franchise program offers an affordable entry point with zero franchise fees and transparent operating costs.
Franchise Highlights:
- Initial Investment: Just $20,000, which includes:
- Digital store design and branding materials
- Marketing assets, including 1,000 shopping bags and 200 hangers
- Inventory valued at $12,000 (640 boys’ outfits and 480 girls’ outfits, across 20 designs per category)
Operational Costs:
- 5% royalty on sales
- $500 monthly marketing fee covering social media and digital promotions
- Rent and utilities
Omnichannel Vision: ABCD aims to establish 30-50 retail stores in the USA and 20+ stores globally, blending the convenience of e-commerce with the personal touch of in-store shopping.
By lowering barriers to entry, ABCD is empowering entrepreneurs to build successful businesses while helping families access beautifully crafted ethnic wear for their children.
Redefining Customer Satisfaction
ABCD's franchise model and D2C platform are grounded in customer satisfaction. The company offers a clear return policy, prompt customer service, and consistent quality to ensure a seamless experience.
“We want to make ethnic clothing affordable, accessible, and stylish while supporting aspiring entrepreneurs who share our vision. Our goal is to celebrate Indian culture and heritage through fashion that children will love wearing,” said Mr. Kinjal Shah, founder of ABCD.
Join the ABCD Movement
Parents and entrepreneurs can be part of ABCD’s exciting journey. Families can explore the full collection and take advantage of the $29.99 introductory offer at www.abcdstylestudio.com. Aspiring franchisees can inquire about opportunities to join the ABCD family and contribute to its mission of blending tradition and modernity in kids’ ethnic wear.
About ABCD - American Born Cutest Desis
Founded by Mr. Kinjal Shah under 1 International Inc, ABCD (American Born Cutest Desis) brings 15 years of expertise in ethnic fashion to a new generation of families. The brand delivers beautifully crafted, high-quality outfits for children from newborns to teens. With a vision of creating a seamless shopping experience through its D2C platform and franchise model, ABCD is redefining how South Asian families in the USA and beyond celebrate their cultural heritage.
Media Contact
ABCD (American Born Cutest Desis)
Website: ABCD Style Studio
Instagram: @ABCD
Email: info@abcdstylestudio.com
Contact Info:
Name: Mr. Kinjal Shah
Email: Send Email
Organization: ABCD - American Born Cutest Desis
Website: http://www.abcdstylestudio.com
Release ID: 89148773
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