Lyceus Group Named Finalist for Public Relations Campaign at 2026 ThinkAdvisor Luminaries Awards

Recognition highlights Lyceus Group’s long-term communications campaign for F/m Investments, alongside three additional finalist honors for Lyceus clients F/m and The Mather Group.

Lyceus Group, a high-touch boutique public relations firm specializing in financial services, is proud to announce that it has been named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards. The recognition highlights Lyceus’ long-term communications campaign supporting F/m Investments’ introduction of the industry’s first operational dual share class ETF structure. Three additional finalist honors were awarded to Lyceus clients F/m Investments and The Mather Group (TMG), recognizing their work across product innovation and executive leadership.

“Complex financial stories rarely become meaningful industry conversations through a single announcement,” said Tucker Slosburg, President of Lyceus Group. “Our work with F/m was about building understanding over time, giving reporters the context they needed as the story developed and positioning Alex as a trusted resource on the evolution of the ETF industry. Having Lyceus recognized for that work while F/m and TMG are also finalists for their own innovation and leadership speaks to the kind of partnerships we aim to build with our clients.”

Lyceus approached F/m's dual share class structure beyond a traditional product launch. The team developed a long-term communications strategy centered on educating financial journalists ahead of the structure reaching the market. Through background briefings, one-on-one discussions and outreach around key regulatory milestones, Lyceus helped establish F/m CEO Alexander Morris as a leading voice on dual share class ETFs and generated coverage across leading national and financial trade publications.

Lyceus clients earned three additional finalist honors at this year's awards. F/m Investments was named a finalist for Product or Service Innovation, while Morris was named a finalist for CEO of the Year, both in the Asset Managers category. The Mather Group CEO Jennifer des Groseilliers was also named a finalist for CEO of the Year in the RIAs – More Than $10 Billion AUM/AUA category, recognizing her leadership during a period of significant growth at the firm.

Now in its sixth year, the ThinkAdvisor Luminaries Awards recognize firms and individuals across financial services for leadership, innovation and impact on the industry and profession. Winners will be selected by an independent judging panel and announced at the ThinkAdvisor Luminaries Awards ceremony on December 3, 2026, in New York City.

Lyceus Group works with asset managers, RIA firms, wealth management firms, ETF providers, hedge funds, alternative investment managers, fintech companies and professional services firms to build communications strategies that help clients earn credibility, raise their profiles and grow their businesses. Combining financial industry knowledge with strong media relationships and personalized client service, Lyceus helps clients translate complex financial stories into narratives that resonate with investors, advisors, allocators and the broader financial community.

About Lyceus Group

Founded in 2016, Lyceus Group is a leading boutique communications firm specializing in the financial industry. Lyceus partners with clients across the globe to elevate their profiles on the world stage, from hedge funds and asset managers to fintech innovators and professional services firms. With a deep understanding of capital markets, cross-border media landscapes, and emerging technologies, Lyceus delivers tailored communications strategies that drive visibility, trust, and growth.

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