Sprocket Sports Launches “Ask Coach John” Chatbot

Provides parents with advice-on-demand from renowned youth sports expert and author John O’Sullivan

Sprocket Sports, a leading provider of software and services for youth sports clubs, today announced the launch of its “Ask Coach John” chatbot, a first-of-its-kind AI-powered tool in the Sprocket mobile app that gives real-time advice to the parents of young athletes regarding common issues such as playing time, sideline behavior, player progress, handling disappointment and more.

Unlike typical online searches which yield random and often untrustworthy information from a multitude of sources, Sprocket has built the “Ask Coach John” chatbot to pull content directly from the books, podcasts and blog posts authored by John O’Sullivan, a pre-eminent thought leader in the field of youth sports.

O’Sullivan is the founder of the Changing the Game Project and is the author of six books including the #1 bestsellers, Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes, and Giving Youth Sports Back to our Kids (2013), Every Moment Matters: How the World’s Best Coaches Inspire Their Athletes and Build Championship Teams (2019) and The Champion Teammate: Timeless Lessons to Connect, Compete and Lead in Sports and Life (2023). John’s work has been featured by CNN, Outside Magazine, ESPN, NBC Sports, among others, and he recently testified before the United States Congress on the state of youth sports.

“At Sprocket, we have worked with John O’Sullivan for many years to provide ‘best practices’ content to our youth sports club leaders and coaches,” states Rich Gallun, CEO of Sprocket Sports. “We are thrilled to now offer parents a way to quickly and easily ask questions and get the answers they need from their phones – whether they are on the sidelines, in the parking lot or at home. John is unparalleled in his ability to offer very practical, balanced and sensible advice for navigating the complicated and often emotionally fraught issues that parents face in the increasingly high-pressure landscape of youth sports.”

“I’ve written six books, hundreds of blog posts and produced 500 podcasts – but the problem has always been: ‘how can people easily access and digest all of my content?’ Then Sprocket approached me with the perfect solution: a chatbot!,” recounts O’Sullivan. “Now my content can live right in parents’ pockets to help them deal with the difficult situations and conversations they have with their kids, their coaches, and other parents.”

About Sprocket Sports

Sprocket Sports is a modern, all-in-one management and marketing platform designed specifically for youth sports clubs. Its comprehensive technology helps clubs reduce operating expenses, increase revenues, build their brand and engage with families. In addition to player registration and payments, Sprocket Sports offers websites, marketing and communication modules, administrative tools, dashboards, mobile apps, and more. Learn more at sprocketsports.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260825835948/en/

Unlike typical online searches which yield random and often untrustworthy information from a multitude of sources, Sprocket has built the “Ask Coach John” chatbot to pull content directly from the books, podcasts and blog posts authored by John O’Sullivan.