This back-to-school season, Charmin is bringing the courtroom to the bathroom, putting notorious toilet paper offenders on trial while helping roommates avoid the dreaded FORO (fear of running out).
Shared living often means shared tensions, and in the court of roommate living, leaving an empty toilet paper roll may be the ultimate offense. Yet every day, unsuspecting roommates walk into the bathroom only to discover they've been left stranded. That’s where the drama begins. Charmin’s Roommate Trials is here to help roommates get their sh*t together with the Forever Roll, because the one thing everyone shares should never run out.
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The Charmin Forever Roll is meant to be shared.
Court is now in session – just in time for back-to-college season. Launched on the brand’s Instagram and TikTok, Charmin’s Roommate Trials opened the floor to roommates everywhere so their bathroom disputes can finally get their day in “court”. From empty rolls and repeat offenders to chronic non-restockers, all cases submitted by users were heard and given a verdict by Charmin and its judge.
“We’re always looking for ways to make the bathroom experience better, especially in moments when it matters most – like shared living. And while we can’t solve all roommate issues, we can improve the bathroom-related ones. The Charmin Forever Roll is made of the same irresistibly soft two-ply toilet paper people love and it was specifically designed to be shared. Its longer-lasting design helps keep bathrooms stocked, so roommates can spend less time debating whose turn it is to replace the roll and more time enjoying the go," said Alex Perez, Charmin Brand Vice President, Procter & Gamble.
While some bathroom offenses may be too heinous for Charmin to fix (looking at the non-flushers), the simplest way to solve that roommate tension is by making sure you never run out of the most shared essential. The Charmin Forever Roll keeps shared bathrooms stocked for longer, so add it to your back-to-school shopping list before you're caught with your pants down.
What is the Charmin Forever Roll?
It’s Charmin’s biggest roll ever, with 1,700 sheets of the same irresistibly soft two-ply toilet paper people love and its own sleek stainless-steel roll holder. It's built to last up to one month1 before needing to change rolls (based on usage habits of a two-person household).
1 Based on usage habits of a two-person household
Why college students, roommates and parents choose Charmin Forever Roll:
- Charmin’s longest-lasting roll means fewer roll changes
- Ideal for dorms, apartments, and shared bathrooms
- Helps prevent common household frustrations about running out of toilet paper
- Money-back guarantee, the only thing you'll lose is the hassle of frequent roll changes
- A smart addition to any college move-in checklist
- Delivers long-lasting value for those shopping for back-to-school essentials
Where can I buy the Charmin Forever Roll?
The Charmin Forever Roll is available at select retailers nationwide, and it’s on sale for up to $10 off at Walmart, Target or Amazon for a limited time, just in time for back-to-school shopping. This product comes with a 30-day money back guarantee, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at Charmin.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
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Contacts
Alan Danzis
alan.danzis@mslgroup.com
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