Lord Abbett Unveils New Brand Reflecting a Firm Built with Intention

Refreshed identity reflects the breadth of Lord Abbett today and its expanded global capabilities across public and private markets

Global, active asset manager Lord Abbett today unveiled a new brand and visual identity that better reflects the firm it has become and where it is headed.

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For nearly a century, Lord Abbett has continued to evolve with intention, making deliberate decisions about where to invest, where to grow, and how to serve clients. Over the past decade, the firm has broadened its capabilities across public and private markets, strengthened its institutional platform, expanded its global footprint, and introduced more ways for clients to access its investment expertise.

“As we've expanded our capabilities and reach, we've strengthened our ability to serve more clients and meet more of their investment needs,” said Doug Sieg, Managing Partner and CEO of Lord Abbett. “Today, we can play a larger role as an investment partner to our clients, bringing more of Lord Abbett's expertise to bear across changing markets. Our new brand better reflects the firm we've become and where we're headed, while remaining grounded in the principles that have defined Lord Abbett since our founding in 1929.”

At its core, the brand reflects the principles that have long defined Lord Abbett: independent thinking, intentional action, and the agility to respond to changing markets and client needs. Independence enables the firm to take a long-term perspective, while its deliberate approach to building investment capabilities reflects a commitment to quality and areas where active management can make a difference. Together, these principles support Lord Abbett's enduring commitment to serving its clients.

The updated identity brings these qualities to life through a new logo, website, and refreshed visual and verbal expression, creating a more consistent presentation of Lord Abbett across markets and audiences. The firm’s new wordmark removes any symbols and confidently puts the Lord Abbett name at the center of its visual identity.

The new brand is live today across Lord Abbett’s website, digital channels, offices, and client materials. Learn more here: www.lordabbett.com

About Lord Abbett

Lord, Abbett & Co. LLC is a global, active asset manager founded in 1929. As an independent, private partnership, Lord Abbett takes a long-term view and focuses its investment expertise where active management can make a difference. The firm offers investment strategies to institutional and individual investors across public and private markets, including fixed income, equities, municipals, and alternatives. As of September 30, 2026, Lord Abbett manages approximately $258 billion in assets under management. For more information, visit www.lordabbett.com or follow Lord Abbett on LinkedIn.

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