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aha! and Praia Health Partner to Deliver the First End-to-End, Personalized Consumer Experience for Healthcare Systems

via Business Wire

Abundant Health Acquisition (aha!), creator of the Health Experience Platform (HXP), and Praia Health, developer of the industry’s first consumer experience orchestration platform for health systems, today announced a strategic partnership to transform how healthcare organizations engage consumers across the entire digital journey—from discovery to long-term retention.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250415037825/en/

This collaboration brings together two highly complementary platforms:

  • aha!’s Health Experience Platform (HXP) enables seamless acquisition and engagement on public-facing websites through intelligent provider search, open scheduling, and personalized content.
  • Praia Health’s Consumer Experience Platform powers identity-driven, logged-in experiences across mobile apps and web portals—personalizing every touchpoint based on real-time data and behavior.

Together, the two companies will offer healthcare systems an integrated, scalable solution that removes friction, reduces fragmentation, and unifies digital touchpoints into a single, orchestrated experience.

“This partnership is about delivering the connected, intelligent experience that healthcare consumers expect—and health systems need to remain competitive,” said Paul Dain, CEO of aha!. ��Together, we’re bringing cohesion to a historically fragmented journey.”

“By combining Praia’s personalization engine with aha!’s front-door capabilities, we’re giving health systems the power to anticipate and orchestrate each consumer’s path to care—on their terms,” said Justin Dearborn, CEO of Praia Health.

Key Benefits to the Market:

  • Unified Front Door to Loyalty Loop: One coordinated system spanning marketing, digital access, and care navigation
  • Fewer Clicks, Higher Conversion: Streamlined journeys that increase order completions, appointments, and engagement
  • Built for Scale: Embeds directly into existing web, portal, and identity infrastructure (e.g., Sitecore, EMRs, Microsoft Entra)
  • Proven in Market: Deployed with marquee health systems and managing millions of patient interactions

The partnership will focus on coordinated go-to-market initiatives, co-development of joint solutions, and collaborative deployments with health systems aiming to modernize digital access, improve conversion rates, and drive long-term engagement.

For more information, visit https://abundant.health or https://praiahealth.com.

Together, the two companies will offer healthcare systems an integrated, scalable solution that removes friction, reduces fragmentation, and unifies digital touchpoints into a single, orchestrated experience.

Contacts