CEO Wes Bolsen to present strategic vision for the first-ever EPA Safer Choice-recognized fire inhibitor serving the wood products and wildfire prevention markets
General Enterprise Ventures, Inc. (NYSE American: CITR) — parent company of the CitroTech family of products for manufactured wood and lumber, as well as fire prevention and protection solutions — today announced it will host a conference call at 1 p.m. ET on Wednesday, December 10, 2025, to discuss the company’s strategic roadmap and growth initiatives. CEO Wes Bolsen will outline recent accomplishments and product advancements, near-term priorities, and the strategic vision designed to scale market impact in 2026 following the company’s uplist to the NYSE American.
The December 10, 2025 discussion will cover:
- A high-margin, recurring-revenue model designed to deliver durable growth and attractive economics
- Expanding opportunities within the $3–$4 billion U.S. wildfire-prevention market, driven by strong demand, funding momentum, and growth in the Wildland-Urban Interface (WUI).
- The company’s differentiated technology platform, supported by a rapidly expanding patent portfolio
- Momentum across three scalable commercial verticals, each representing meaningful near-term revenue potential: wood products, home protection systems, and federal/state programs
- Plans to scale distribution to accelerate nationwide adoption and unlock broader market opportunities
With both efficacy and environmental stewardship in mind, company founder Steve Conboy developed CitroTech as the first EPA Safer Choice-recognized long-term fire inhibitor in the United States. Unlike legacy ammonium phosphate retardants, CitroTech products are safe for roadsides and ecosystems, protecting communities from unintended hazards and helping organizations and agencies comply with environmental regulations while actively reducing fire-related risk.
CitroTech provides effective fire prevention technology without tradeoffs of environmental impact or quality of product. The company delivers CitroSafe Wildfire Defense Systems to homes and communities; advanced wood product treatments to manufacturers, architects, and homebuilders focused on delivering fire-resistant, Class-A rated building materials; and scalable fire-prevention solutions to state and federal agencies seeking to prevent ignitions, protect infrastructure, and minimize the physical and economic damage of fires.
Independent third-party testing such as UL Greenguard Gold, which guarantees low toxic smoke emissions in the presence of heat, and ASTM E84 Extended compliance, which validates flame-spread resistance and fire-safety performance, confirms the efficacy and environmental safety of these solutions. CitroTech will disrupt the legacy Fire Retardant Treated Wood (FRTW) industry with a product that does not require pressure-impregnation, which weakens the wood and utilizes potentially harmful chemicals to provide fire retardancy.
“We offer a scientifically validated layer of protection that can help save lives, safeguard property, and reduce wildfire risk, all without the significant downsides that legacy fire retardants introduce,” said Bolsen. “This evolutionary upgrade of fire inhibitors is backed by rigorous testing, and our systems complement proven fire prevention strategies to deliver results that were previously unattainable.”
The investor call will be hosted virtually, with participation instructions as follows; a Replay will also be available following the event.
- Date: Wednesday, December 10, 2025
- Time: 10:00 a.m. PT / 1:00 p.m. ET
- Questions: Submitted in advance to CITR@HaydenIR.com
To participate, join approximately 5 to 10 minutes before the beginning of the call.
Toll Free: 888-506-0062
International: 973-528-0011
Participant Access Code: 391847
Webcast: https://www.webcaster5.com/Webcast/Page/3152/53266
To join via Replay, use the below information.
Toll Free: 877-481-4010
International: 919-882-2331
Replay Passcode: 53266
About General Enterprise Ventures, Inc.
General Enterprise Ventures, Inc. is the owner of the CitroTech family of innovative, environmentally safe fire prevention solutions for homes, wood products, and wildfire prevention and asset protection. CitroTech is the only long-term fire inhibitor recognized by the EPA Safer Choice program and tested to UL Greenguard Gold standards, providing effective and scientifically validated wildfire mitigation while safeguarding human and environmental health. The company’s growing patent portfolio, recurring-revenue model, and scalable approach support its long-term growth and market expansion. For more information, visit www.citrotech.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251204619975/en/
Contacts
Investor Relations Contact:
Brett Maas, Managing Principal
Hayden IR, LLC
CITR@haydenir.com
(480) 861-2425
Media Contact:
Isabella Sarlo
Antenna Group
CitroTech@antennagroup.com
(516) 526-9227