Keller Williams Names Patrick Ferry to Drive AI- and Online Brand-First Agent Business Growth

Top real estate industry technology coach joins KW MAPS Coaching

Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, announces Patrick Ferry has joined KW MAPS Coaching, the coaching division of KW, as a senior advisor to KW MAPS Coaching in Digital Marketing and as a full-time coach for one-on-one and group coaching clients.

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Effective immediately, as a senior advisor to KW MAPS Coaching in Digital Marketing, Ferry will lead KW’s coaching and training initiatives that specifically help KW-affiliated agents, real estate teams, and market centers build online brands and AI-first businesses.

Effective immediately, as a senior advisor, Ferry will lead KW’s coaching and training initiatives that specifically help KW-affiliated agents, real estate teams, and market centers build online brands and AI-first businesses.

“We’re proud to welcome Patrick home to Keller Williams, where he will help agents grow, compete, and lead in a digital-first world,” said Cody Gibson, vice president of KW MAPS Coaching.

“Patrick is the premier coach in real estate technology and digital media,” said Gibson. “He’s one of the very few who understands both how to build a real estate business and how agents win with digital media and can coach it at the highest level.”

In 2026, Ferry is slated to present at Family Reunion, Keller Williams’ largest annual training conference, taking place in February in Atlanta, and will coach alongside Gary Keller, the executive chairman and co-founder of KW, as part of monthly mastermind groups for KW-affiliated agents and real estate teams.

"Gary and KW have always focused on the next version of the agent, not just the next transaction,” said Ferry.

“As part of KW MAPS Coaching, we will teach agents to build assets; specifically, three million-dollar assets that compound over time: a productive database, a geographic area they own, and a digital marketing machine that works while they sleep,” said Ferry.

“When those assets are running, people start referring you, and algorithms start recommending you. That's not hustle. That's architecture. That's the KW way," said Ferry.

In 2025 alone, Ferry’s active coaching roster of more than 65 elite agents and teams generated over $1.3 billion in sales volume. His clients range from emerging solo agents to mega real estate teams.

For more than two decades, Ferry has been a catalyst for real estate professionals determined to build profitable, scalable, and purposeful businesses.

Raised in one of the most influential coaching families, the youngest son of Mike Ferry, founder of modern real estate coaching, Ferry built his own identity by merging timeless sales fundamentals with cutting-edge digital marketing, AI-driven systems, and business architecture.

Creator of the AIM³ Framework (Architect, Implement, Maximize to $3 Million in GCI), Patrick transforms agents into what he calls "Referred and Recommended" professionals.

“When your past clients, sphere, and professional network all refer you,” said Ferry. “And, Google, YouTube, ChatGPT, and AI assistants recommend you, you become untouchable in your market.”

“KW is the only organization with the vision, scale, and infrastructure to build that kind of agent by the tens of thousands,” said Ferry.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 159,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

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“When your past clients, sphere, and professional network all refer you,” said Ferry. “And, Google, YouTube, ChatGPT, and AI assistants recommend you, you become untouchable in your market.”