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MANSCAPED® Expands Retail Footprint with Launch in Meijer

via Business Wire

Leading Men’s Grooming Brand Strengthens its Presence Across the Midwest

MANSCAPED®, the global men’s grooming company, today announced its launch in Meijer, the family-owned retailer serving Midwest communities since 1934. Known for bringing innovative, high-quality brands to modern shoppers, Meijer’s values align with MANSCAPED’s premium yet approachable identity and its commitment to elevating men’s wellness. With humble beginnings as a local barbershop, Meijer also shares MANSCAPED’s deep-rooted connection to men’s personal care.

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MANSCAPED® debuts a curated collection of its premium grooming essentials at Meijer, elevating men’s self-care across the Midwest.

MANSCAPED® debuts a curated collection of its premium grooming essentials at Meijer, elevating men’s self-care across the Midwest.

Beginning this month, customers can shop select MANSCAPED products at 269 Meijer locations and online at Meijer.com.

“Today’s consumers expect convenience and quality in one place, and Meijer delivers on both. Its one-stop shopping experience makes it an ideal destination for men’s self-care,” said Catherine Cronin, VP of Retail at MANSCAPED. “This launch reinforces our ongoing mission to make men’s grooming more accessible, approachable, and part of everyday wellness.”

A curated selection of MANSCAPED’s best-selling tools and formulations is now available both in-store and online at Meijer, including:

The Lawn Mower® 3.0 Plus Essentials Kit ($69.99) – Elevate your groin care with this perfect pair. The bundle includes:

  • The Lawn Mower® 3.0 Plus groin and body hair trimmer – Featuring an updated SkinSafe®* ceramic blade, constant RPM motor, waterproof** design, LED spotlight, two adjustable combs, and a sleek ergonomic body with rubber gripping, this trimmer has everything you need to get the job done.
  • Crop Soother™ aftershave lotion – A unique formulation infused with ultra-soothing ingredients like aloe, colloidal oats, shea, and cocoa seed butter that hydrates the skin and helps reduce post-shave irritation.

The Beard Hedger® ($99.99) – This premium beard hair trimmer is powerful enough to craft any style in a single swipe. It features a cordless DC motor and SkinSafe®* titanium-coated t-blade to cut through coarse hair with ease, an intuitive rotary zoom wheel with 20 length settings for ultra-precise results, up to 60 minutes of runtime, and a waterproof** design for easy cleaning.

The Handyman™ ($79.99) – Compact yet powerful, this travel-friendly electric face shaver features hybrid long-hair leveler and foil shaver blades that adjust to the contours of your face and shave a three-day stubble down to the skin. With 60 minutes of runtime, a waterproof** design, and convenient magnetic blade cover, you’ll stay looking sharp even on-the-go.

Crop Preserver® ($12.99) – A specially formulated anti-chafing ball deodorant and moisturizer infused with natural hydrators and antioxidants like tapioca starch and soothing aloe vera to keep you feeling fresh and dry all day long.

Crop Soother™ ($12.99) – Aftershave lotion.

Make your list and check it twice. From holiday gifting to everyday grooming, explore MANSCAPED’s premium line of men’s self-care essentials, now available at your local Meijer.

*SkinSafe® technology does not guarantee cut protection.

** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.

About MANSCAPED®

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.

About Meijer

Meijer is a privately owned, family-operated retailer that serves customers at more than 500 supercenters, grocery stores, neighborhood markets, and express locations throughout the Midwest. As the pioneer of the one-stop shopping concept, more than 70,000 Meijer team members work hard to deliver a friendly, seamless in-store and online shopping experience featuring an assortment of fresh foods, high-quality apparel, household essentials, and health and wellness products and services. Meijer is consistently recognized as a Great Place to Work and annually donates at least 6 percent of its profit to strengthen its communities. Additional information on the company can be found by visiting newsroom.meijer.com.

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