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SmartestEnergy US Launches Retail Energy Services in Texas to Serve Business Customers

via Business Wire

The company’s expansion into the ERCOT market strengthens support for energy partners and C&I customers in the US

SmartestEnergy US, part of a global energy company empowering businesses and partners to navigate the energy transition, has expanded into Texas, marking a significant step in the company’s nationwide growth and strengthening support for partners across one of the country’s most dynamic energy markets.

Expansion into ERCOT builds on SmartestEnergy’s presence in NYISO, PJM and ISO-NE and extends delivery of reliable and flexible retail energy solutions to Corporate and Industrial (C&I) customers through a deep network of energy partners and consultancies.

A newly established satellite office in Houston provides a base for the company’s growing team of market specialists, ensuring that the high quality service developed in the North East is replicated in Texas, but critically with locally recruited expertise and on-the-ground market insight.

Andy Cormie, CEO of SmartestEnergy US, said, “Texas represents an important milestone in our long-term US growth strategy. As one of the country’s largest and most competitive energy markets, it provides a significant opportunity to support more partners and businesses with the products, insights and service they need to navigate an evolving energy landscape. We’ve just been voted Supplier of the Year for the quality of service our team offer, and I couldn’t be more excited to bring that to Texas, as we look to build exceptional relationships and develop our industry leading talent.”

The company will offer a full suite of complex products for C&I businesses, backed by a Fortune 500 parent company, the Marubeni Corporation of Japan, and a leading wholesale trading desk.

Rob Simons, ERCOT Energy Trader at SmartestEnergy US, said, “Establishing our wholesale trading presence in ERCOT has been a critical milestone in enabling our entry into the Texas retail market.” Rob added, “Engaging with counterparties and actively trading in the market has created a strong foundation for scaling our retail business and delivering bespoke energy solutions to C&I customers.”

About SmartestEnergy US

SmartestEnergy US is a people-powered energy retail partner and wholesale commodity trader, built upon the knowledge and experience of our team of US energy experts and strong relationships with our partners. Headquartered in London, we opened our New York office in 2019, marking the SmartestEnergy Group’s first international operation outside of the UK. This year the SmartestEnergy Group celebrate 25 years of growth and innovation, underpinned by an integrated, asset light business model. We’re proud to be a wholly owned subsidiary of Marubeni, a Japanese Fortune Global 500 company. As a forward-thinking and resilient energy partner, we support customers in navigating the energy transition and help enhance the value of energy assets. Our retail business offers flexible, reliable and renewable energy, and our insights into the US market help businesses make smarter energy decisions. In 2025, SmartestEnergy US was awarded Supplier of the Year by The Energy Professionals Association (TEPA) for the supplier with the most comprehensive, innovative and strategic vision for competitive retail energy services, taking into account our stand-out customer reputation and commitment.

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