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Senior Living Providers Experience Major Year-Over-Year Gains in Satisfaction Despite Rising Costs, J.D. Power Finds

via Business Wire

Life Care Services and Discovery Senior Living Rank Highest in Segment for Independent Living and Assisted Living/Memory Care Satisfaction, Respectively

With the average cost of assisted living and memory care rising year over year by 10%1 and the average rent for independent living rising between 7% and 9%2, it may come as a surprise that resident and family member/decision-maker satisfaction with senior living providers is on the rise. According to the J.D. Power 2025 U.S. Senior Living Satisfaction Study,SM released today, overall satisfaction with assisted living and memory care communities is up 12 points (on a 1,000-point scale) from a year ago, while satisfaction with independent living communities is up 25 points.

“We’re seeing noteworthy gains in satisfaction across all areas of the senior living experience, even in prices paid for services. This shows that independent living residents and family members with loved ones in assisted living feel they are receiving value for the cost of these communities,” said Andrea Stokes, hospitality and senior living practice lead at J.D. Power. “One area showing improvement this year, particularly in the independent living segment, is satisfaction with community staff. That is a milestone achievement for an industry that continues to face staffing challenges.”

Following are some key findings of the 2025 study:

  • Year-over-year satisfaction rises for independent and assisted living: Overall satisfaction among residents of independent living communities is 753, an increase of 25 points from 2024, and overall satisfaction among the family members/decision-makers of assisted living/memory care community residents is 867, up 12 points year over year.
  • Independent living providers deliver value: The year-over-year increase in resident satisfaction with independent living providers is driven by improvements in satisfaction with price paid for services received (+28 points); community staff (+25); and community buildings and grounds (+21).
  • Dining and activities drive satisfaction gains for assisted living: The year-over-year increase in family member/decision-maker satisfaction is driven by improvements in satisfaction with dining (+11 points); resident activities (+8); and resident apartment/living unit (+7).
  • Quality of assisted living care reaches record high: Overall satisfaction with the care provided by staff of assisted living and memory care communities reaches an all-time high of 8.89 points (on a 10-point scale) in 2025.

Study Rankings

LCS (Life Care Services) ranks highest in independent living resident overall satisfaction for a seventh consecutive year, with a score of 831. Discovery Senior Living (761) ranks second and Five-Star Senior Living (757) ranks third.

Discovery Senior Living ranks highest in family member/decision-maker overall satisfaction with assisted living/memory care providers, with a score of 884. Atria Senior Living (879) ranks second and Frontier Senior Living (877) ranks third.

See the rank chart for each segment at http://www.jdpower.com/pr-id/2025154.

The U.S. Senior Living Satisfaction Study measures resident satisfaction with the nation’s largest providers3 of independent living for seniors and family member/decision-maker satisfaction with the largest providers of assisted living/memory care service providers. Overall satisfaction is measured across six factors of the senior living experience (listed in alphabetical order): community buildings and grounds; community staff; dining; price paid for services received; resident activities; and resident apartment/living unit. The 2025 study is based on 2,917 responses from residents living in an independent community or family members/decision-makers with loved ones in assisted living/memory care communities. Responses were collected from May through August 2025.

For more information about the U.S. Senior Living Satisfaction Study, visit http://www.jdpower.com/business/resource/senior-living-study.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

1 2024 Cost of Care Survey conducted by Genworth and CareScout, https://investor.genworth.com/news-events/press-releases/detail/982/genworth-and-carescout-release-cost-of-care-survey-results

2 LivingPath 2025 Senior Living Rate Trends, https://www.livingpath.com/blog/2025/04/24/2025-senior-living-rate-trends-national-insights-now-available/

3 Independent living providers included in the study must have had at least 7,000 living units and could not solely operate entrance-deposit communities. Included assisted living/memory care providers must have had at least 7,000 assisted living and/or memory care living units. Study does not include providers operating in fewer than 10 states. Living unit data based on the Argentum 150 Largest Providers Report, 2024.

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