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Kreate Selects Trevelino/Keller to Drive Brand Growth and Visibility

via Business Wire

Kreate is the designer, manufacturer and distributor of widely recognized storage products exclusive to The Home Depot

Trevelino/Keller, a nationally ranked Integrated PR+Mkt +Creative agency, announces its client relationship with Kreate, a leading vertically integrated innovation-based company.

Kreate is the designer, manufacturer and distributor of widely recognized HDX and Husky storage products, both exclusive to The Home Depot and ubiquitous in many American homes. Products within these brand lines span modular home storage systems and home DIY equipment, such as sawhorses and miter saw tables. Kreate continues to expand and innovate within the home storage category, developing new solutions that enhance organization, durability, and everyday functionality.

“At Kreate, innovation is at the heart of everything we do, from designing smarter storage systems to reimagining everyday tools for the modern home,” explains Nickolas Reinhart, founder and owner of Kreate. “We chose Trevelino/Keller for their deep expertise in building brand awareness and driving measurable growth. Their strategic approach and creative energy align perfectly with our vision to bring high-performing, reliable solutions to more households.”

In addition to Kreate, Trevelino/Keller will also support CEO Nickolas Reinhart, The Reinhart Foundation and Nickolas Asset Management. T/K’s comprehensive scope of work includes securing consistent and impactful media coverage and thought leadership opportunities, as well as managing lead generation.

“Few companies embody innovation and utility as seamlessly as Kreate,” notes Dean Trevelino, co-CEO of Trevelino/Keller. “We appreciate their commitment to elevating quality to everyday utility where other manufacturers have come up short in design, functionality and longevity. We are eager to share that story.”

Trevelino/Keller, known for its success in elevating brands and driving measurable results, will implement a multi-channel strategy combining PR and growth marketing efforts. This includes earned and paid media, content development, SEO, and lead generation.

About Trevelino/Keller

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its integrate and growth marketing expansion which features HubSpot Platinum Partner Status. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention. For more information, www.trevelinokeller.com.

About Kreate

Kreate is a leader in design and innovative, sustainable solutions that serve millions of customers through its exclusive partnership with Home Depot. With a focus on a variety of product categories, including plumbing, cleaning, lawn & garden, home organization and construction, Kreate combines engineering precision, sustainability leadership and private-label expertise to deliver differentiated products that drive category growth. Leveraging its innovation centers, equipped with 3D printer technology, Kreate is creating smarter, cleaner and more efficient solutions that move the industry forward, Kreate redefines what’s possible in modern manufacturing.

About Nickolas Asset Management

Nickolas Asset Management (NAM) is the family office of the Reinhart family, overseeing a diverse portfolio of manufacturing and consumer product companies, including Kreate and Configure Brands. With experienced leadership and a permanent capital model, NAM specializes in acquiring and scaling family and founder-led businesses through operational infrastructure, turn-key bolt-ons and engineering-driven product innovation.

Guided by an evergreen philosophy, NAM builds companies designed to create enduring value, empower people, and strengthen the communities in which they operate. Unlike traditional private equity, NAM is a buy-to-hold investor, building companies for enduring value and community impact.

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