TRUBAR™ Achieves New Milestone with Seed Oil Free Certification

Leading Plant-Based Protein Bar’s Full Product Line Now Verified Seed Oil Free

TRUBAR^™, a leading name in clean-label, plant-based protein bars, has officially achieved Seed Oil Free Certification for its entire product lineup. To meet the stringent standards set forth by the Seed Oil Free Alliance, TRUBAR™ successfully reformulated its full product line, ensuring all bars are now free from seed oils—ingredients increasingly scrutinized by health-conscious consumers.

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All flavors of TRUBAR plant-based protein bars have officially achieved Seed Oil Free Certification by the Seed Oil Free Alliance (Photo: Business Wire)

This milestone reflects the commitment of TRUBAR™ to delivering healthier, better-for-you snacks at a time when consumer demand for clean ingredients and transparent labeling is surging. The Seed Oil Free Certification, granted only after rigorous third-party testing, positions TRUBAR™ as one of the first major brands in the industry to address growing concerns surrounding the presence of seed oils in packaged foods.

“Consumers are increasingly scrutinizing ingredient labels and seeking alternatives that align with their health priorities,” said Jonathan Rubin, CEO of the Seed Oil Free Alliance. “Achieving this certification for the entire TRUBAR™ lineup is not only a significant achievement but also an important step forward for the packaged food industry.”

Dedication to clean ingredients has been core to the mission of TRUBAR™ since day one. Each bar is vegan, gluten-free, and crafted without dairy, soy, sugar alcohols, or seed oils. Under the leadership of Erica Groussman, TRUBAR™ continues to redefine indulgent snacking with options that meet the highest standards for health-conscious consumers.

“Our customers expect the very best, and Seed Oil Free Certification underscores our promise to deliver,” said Groussman, TRUBAR™ founder and CEO. “We’re proud to bring this level of transparency and integrity to the market and offer consumers more healthy choices in the protein bar category.”

Expanding National Reach

With availability at more than 15,000 distribution points across North America, TRUBAR™ has a growing presence in major retailers such as Whole Foods, Costco, Walmart, GNC, CVS Pharmacy and online via Amazon.

TRUBAR™ Product Lineup and Availability

TRUBAR™'s indulgent yet clean-label protein bars are available in a variety of mouthwatering flavors inspired by classic desserts, including:

• Saltylicious Almond Love
• Oh Oh Cookie Dough
• Smother Fudger Peanut Butter
• Daydreaming About Donuts
• Get in My Belly, PB and Jelly
• It's Mint to Be Chip
• Whipped for Key Lime
• Whole Lotta Macchiato

Each bar delivers a rich, satisfying taste while aligning with modern health-conscious values.

About TRUBAR™

TRUBAR™, part of Simply Better Brands Corp., is a leading plant-based protein bar brand offering indulgent, clean-label snacks free from gluten, soy, dairy, sugar alcohols, and seed oils. With a mission to deliver delicious options that meet modern health-conscious lifestyles, TRUBAR is available nationwide in major retail stores as well as online at Amazon. For more information, visit www.trubar.com.

About Seed Oil Free Certification

The Seed Oil Free Certification, developed by the Seed Oil Free Alliance, guarantees consumers that the products they choose are free from all seed oils and have undergone independent laboratory testing to ensure the purity of added oils and refined fat ingredients. For more information, visit www.seedoilfreecertified.com.

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