Southern Glazer’s Wine & Spirits Launches Fine Wine Experience on Proof® eCommerce Platform

- New Dedicated Page Delivers Elevated Experience and Service for Fine Wine Customers -

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced the launch of its dedicated Fine Wine experience on SGProof.com, now available in 30 U.S. markets. This Proof^® enhancement supports Southern Glazer’s development of the fine wine and artisanal wine business, focused on delivering exceptional results for the Company’s growing family of wine partners. The Fine Wine experience is part of Southern Glazer’s new SG+ enhanced service offering, designed specifically for and around Southern Glazer’s fine wine, artisanal wine, and craft and luxury spirits customers.

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Fine Wine Experience on SGProof.com (Photo: Business Wire)

“Our goal with Proof has always been to build the business of the future for our customers, our supplier partners, our sales teams, and Southern Glazer’s,” said Carlos Vigil, Senior Vice President, Proof^® eCommerce, Southern Glazer’s Wine & Spirits. “We are continuously working to enhance the platform and launch new features and functionalities that will raise the bar for all of us. The dedicated Fine Wine experience was developed in complete lockstep with this strategy, specifically focused on delivering a customized, engaging experience for our customers and our fine wine sales teams that showcases our extensive portfolio of fine wine.”

“The Fine Wine experience on SGProof.com provides an additional layer of consultative service and partnership between the Company, our sales teams, and our customers that further demonstrates our level of commitment to helping our customers grow and thrive,” said Laura DePasquale, Master Sommelier and Senior Vice President of Sales & Commercial Operations, Artisanal Wine Division, Southern Glazer’s. “Further, the Fine Wine experience on SGProof.com also includes features that allow our sales teams and customers easier access to Southern Glazer’s fine wine educators and Master Sommeliers to answer questions about wine regions, varieties, styles, food pairings and more, allowing our sales teams and customers to grow a customer’s fine wine business even more.”

The announcement of the new Fine Wine experience comes on the heels of the recently-launched SG+ enhanced service offering, which is focused on bolstering Southern Glazer’s leading fine wine, artisanal wine, and craft and luxury spirits capabilities for customers and suppliers across the Company’s U.S. network. The Proof^® Fine Wine page on SGProof.com is a part of the SG+ differentiated sales and service experience. The enhanced customer service and delivery model supporting SG+ has initially been rolled out in Florida and Texas, with additional markets to follow in 2022.

Proof® is currently serving 142,000 customer accounts and has generated $1.4 billion in revenue year-to-date. The platform was launched in 2019 as part of Southern Glazer’s digital strategy to provide the tools and experiences its front-line heroes, customers, and suppliers expect and need to be successful.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

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