UNIONDALE, NY / ACCESSWIRE / December 4, 2024 / Marquis Who's Who honors Carol Dancer for excellence in entrepreneurship. Ms. Dancer has distinguished herself as the owner and president of her self-built company, Absorbent Specialty Products, founded in 2004 and specializing in flood control merchandise. Launched in 2012, the company's core brand, Quick Dam, helps protect homes and business establishments' water-resistant needs through flood bags and barriers, pump kits, acid neutralizers, assimilative socks and pillows and more.
In her role at Absorbent Specialty Products, Ms. Dancer oversees operations across the entire company, marketing and showcasing all new products to the public and creating and developing sales plans for distributors. As she details, "By anticipating seasonal demands, we aim to ensure that customers are informed well in advance and can plan accordingly, allowing them to order products on time and avoid last-minute decisions that could lead to delays. We also intend to create brand awareness for our flood safety products, highlighting that our business exists and is recognized as a leading provider. Our primary objective is to prevent damages before they happen by diverting potential threats."
Among Ms. Dancer's proudest accomplishments are the two design patents she secured, the first for a self-expanding flood barrier in 2016 and the second for a high-visibility version for construction purposes in 2023. Her innovative products have been featured on networks such as The Weather Channel, Fox News and Discovery Channel. Shark Tank investor Kevin Harrington has also highlighted her.
A Career Marked by Success
Well-regarded for her contributions to the field, Ms. Dancer has garnered several awards for her business ventures and inventive flood control products, including DIY Network's New Product World Winner for Overall Value in 2013 and Small Business Administration's New England Women-Owned Small Business award in 2018. She was also selected as one of the Hardware and Building Supply Dealer's leading women for Business Excellence in 2023 and won the North American Hardware and Paint Association's Retailers Choice Award in the same year.
Ms. Dancer attributes much of her success to her parents, both successful entrepreneurs who taught her by example. She is also grateful for her family's steadfast love and support, recognizing their fundamental role in her achievements.
Looking Ahead
With 20 years of industry experience, Ms. Dancer leads the development of flood control products that enhance buildings' and occupants' safety. Looking to the future, she aims to develop Absorbent Specialty Products and Quick Dam by launching multiple new products, continuing to grow her market share and expanding her reach to the international stage. In her spare time, she volunteers at her local animal shelter and enjoys outdoor activities such as kayaking, hiking and sailing with her family.
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SOURCE: Marquis Who's Who
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