HUNTINGTON BEACH, CA / ACCESS Newswire / December 9, 2025 / Picture this: It's a sweltering summer afternoon in California's wine country. The sun beats down mercilessly on your car dashboard, turning the interior into a makeshift sauna. You've just splurged on a case of velvety Cabernet from a hidden gem of a vineyard, your heart racing with the thrill of discovery. But as you slide back into the driver's seat, a familiar dread creeps in. How long before the heat turns your prized bottles into a vinegary disappointment? For countless wine lovers, especially women who juggle tastings with family road trips, girls' weekends, or impromptu picnics, this nightmare is all too real.
Enter Jeanine Lum, the visionary entrepreneur whose answer to this everyday agony is nothing short of revolutionary: 3rd Bottle, the portable wine cooler bag that's preserving the wine industry one adventure at a time.
In a world where women entrepreneurs are shattering glass ceilings left and right, from tech disruptors to sustainable fashion trailblazers, Jeanine's story stands out as a testament to grit, ingenuity, and an unshakeable passion for the finer things. Starting with a sketch on a napkin in March 2023, Jeanine transformed a personal pain point into a product that's empowering women to savor life's spontaneous moments without compromise. Just eight months ago, in March 2025, she launched 3rd Bottle to the public, and it's already becoming the must-have accessory for every sommelier-in-training, beach-bound brunches, and winery hopper.
This isn't just about keeping wine cool and preventing it from cooking in the heat; it's about reclaiming freedom, fostering joy, and proving that one woman's "Why didn't I think of that?" can become a game-changer for millions.
Jeanine's innovation shines through in 3rd Bottle's patent-pending design: interlocking ice packs that securely fit 6 to 12 bottles of any varietal, providing optimal temperature control to shield against heat damage and oxidation. No more arriving at your destination with ruined reds or flabby whites, whether you're RV traveling, tailgating, lounging on the beach, hosting perfect picnics, firing up backyard BBQs, or simply picking up bottles from your favorite winery. The modular system even adapts to carry food alongside your vino, making it as versatile as the women who carry it.
But 3rd Bottle is more than a bag; it's a movement. Jeanine, drawing from her own experiences as a busy mom, grandmother and wine enthusiast, designed it to fit seamlessly into the chaos of real life. "Women don't just drink wine, we live it," she shared during a recent tasting event in Napa. "We pack it for sporting events, spontaneous date nights, and those rare solo escapes. Why should heat steal our joy?" Her words resonate deeply in an industry long dominated by bulky coolers and male-led logistics, where portability often meant compromise.
Since launch, 3rd Bottle has nearly sold out on its website, with rave reviews pouring in from customers who call it "a game-changer for on-the-go oenophiles" and "the ultimate girl's trip essential."
Collaborations with wineries and lifestyle influencers are in the works, and Jeanine is already eyeing expansions like customizable colors and private labeling deals with wineries from Napa to Spain.
As the sun dips low over Napa's rolling hills, casting a golden glow on rows of ripening grapes, it's clear: Jeanine Lum isn't just preserving wine, she's igniting a revolution. One chilled bottle at a time, she's reminding us all that adventure tastes better when it stays perfectly preserved. Raise a glass (like the wine maker intended) to the women who turn frustration into freedom. Cheers to 3rd Bottle and to every sip that follows.
TOMORROWS GROUP INC
INFO@TOMORROWSGROUP.COM
WWW.TOMORROWSGROUP.COM
SOURCE: 3rd Bottle
View the original press release on ACCESS Newswire