Hoboken-based marketing specialist urges brands to build trust through clarity, purpose, and inclusive storytelling
HOBOKEN, NJ / ACCESS Newswire / December 9, 2025 / Marketing Specialist Maryam Simpson is using her platform to raise awareness about the importance of empathetic, inclusive, and authentic communication in modern marketing. Drawing on her decade of experience in brand development, content strategy, and digital campaigns, Simpson is encouraging both new and established marketers to rethink how they connect with audiences.
"Marketing isn't about being loud-it's about being clear and honest," Simpson says. "If people don't feel seen or understood, they'll scroll past you."
This call for change comes as consumers grow more skeptical of traditional marketing tactics. A recent Edelman Trust Barometer survey found that only 52% of Americans trust brands to do what's right. Meanwhile, 60% of Gen Z consumers say they're more likely to buy from brands that take a stand on values that matter to them, according to a 2024 report by Forrester.
Simpson believes the solution lies in human-centered storytelling-especially when paired with strong data and a clear purpose.
From Strategy to Advocacy
In her current role at EverNova, a sustainability-focused brand based in Hoboken, Simpson helps translate complex environmental efforts into consumer-facing campaigns that resonate.
"If you're not breaking it down simply, you're losing people," she says. "And if your values don't show up in your copy, they won't show up in your results."
Before joining EverNova, she led successful rebranding and influencer campaigns across healthcare, skincare, and tech during her time at BrightLeaf Media Group. One standout project-a hospital network rebrand-boosted online patient engagement by 43%. Another influencer campaign tripled monthly sales for a skincare client.
These wins weren't just technical-they were human.
"We didn't just chase clicks," Simpson explains. "We built content that answered real questions. That made people feel understood."
A Call to Re-Center the Consumer
Simpson is now urging her peers and employers to take small but intentional steps toward more trustworthy marketing practices. Her recommendations include:
Stop using jargon. Write like a human. Ditch corporate speak.
Put empathy first. Before launching a campaign, ask, "Who are we really helping?"
Make your data meaningful. Don't just present metrics-connect them to real-world outcomes.
Own your brand values-and act on them. Consumers spot fakes faster than ever.
Listen more than you post. Comments and feedback are content gold.
"People are not metrics," Simpson says. "They're whole stories. If you can't see that, you won't connect."
She also mentors younger marketers through online communities and volunteers with Girls Who Code NJ, helping promote diversity and digital literacy in creative industries.
A Culture Shift in the Making
As attention spans shrink and content overload grows, Simpson says the brands that win in the long run will be the ones that say less, but mean more.
"We're in a reset moment," she says. "People are tired of being sold to 24/7. They want to learn, to feel something, to trust."
Her advice to marketers? Take a beat. Read your own message out loud. If it sounds like a pitch and not a person, start again.
What You Can Do Right Now
Maryam Simpson believes every creative-whether freelance or full-time-can be part of the shift toward more meaningful, ethical, and empathetic marketing. Here's how:
Audit your next campaign for clarity and tone.
Ask your audience for feedback and actually use it.
Support emerging creators and underrepresented voices in your field.
Look at your content calendar and ask, "What's the most human thing here?"
Start conversations instead of shouting promotions.
"Better marketing starts with better listening," Simpson says. "And you don't need a huge budget to do that. You just need to care."
About Maryam Simpson
Maryam Simpson is a marketing specialist based in Hoboken, New Jersey, with a background in SEO, brand storytelling, and content strategy. She currently works with EverNova and has been recognized as one of NJ AdWeek's "Top 30 Under 30" and a featured speaker at the Women in Digital Marketing Summit. She also runs a travel and photography blog, The Urban Lens, and volunteers with local nonprofits promoting digital inclusion.
Media Contact:
Email: maryamsimpson@emaildn.com
Read the full interview here.
SOURCE: Maryam Simpson
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