With 2026 on the horizon, one skill is rising fast on the radar of global executives: storytelling. But not the kind of storytelling that entertains—it’s the kind that builds trust, aligns teams, and drives decisive action in multicultural, fast-changing environments.
Taty Fittipaldi, global executive coach, author of 'Mastering Business Storytelling,' and host of 'The Leadership Nest' podcast, is naming strategic business storytelling the top leadership skill for 2026. And she’s not alone. Her clients—senior leaders across industries—are already adopting it as a core strategy for influencing across functions, cultures, and time zones.
“The leaders who communicate with clarity, empathy, and purpose will be the ones who move companies forward next year,” says Fittipaldi. “And storytelling is what makes those qualities tangible and actionable.”
THE 6 SKILLS GLOBAL LEADERS NEED TO MASTER IN 2026:
Fittipaldi points to her widely shared Leadership Communication Pyramid as a model for the communication capabilities executives must develop:
- Clarity – The foundation for decision-making and leadership presence
- Active Listening – To understand context and build psychological safety
- Empathy & Emotional Regulation – To bridge cultural gaps and create trust
- Purpose & Strategic Thinking – To communicate vision and intention with conviction
- Narrative Framing – To tailor the message for alignment and resonance
- Business Storytelling – To inspire action, build buy-in, and influence outcomes
“When leaders integrate these six skills, they stop simply transmitting information—and start transforming behavior,” she adds.
FUTURE-PROOFING COMMUNICATION STARTS NOW:
As companies begin finalizing 2026 strategy plans and leadership development budgets, Fittipaldi is helping HR leaders, executives, and multicultural teams prepare with:
- Executive coaching programs for global leaders
- Communication strategy consulting for cross-functional alignment
- Interactive workshops on business storytelling and global leadership pillars
“In 2026, speed and alignment will make or break executive decisions. Storytelling will be the catalyst that moves teams faster into action,” says Fittipaldi.
END-OF-YEAR OFFERS:
Looking to invest in leadership readiness and success heading into the new year?
• Book a 2026 strategy session to explore training, coaching, or keynote opportunities.
• Subscribe to Taty Fittipaldi’s leadership newsletter for weekly insights.
• Gift the book Mastering Business Storytelling to your executive team—available now on Amazon and retailers.
Visit www.coachingexpatriates.com or contact press@coachingexpatriates.com to learn more.
ABOUT TATY FITTIPALDI:
Taty is an award-winning executive coach, leadership talent development strategist, and author of 'Mastering Business Storytelling'. A former Fortune 500 global executive, she now helps organizations across industries prepare their leadership pipelines for the future through coaching, consulting, and learning programs rooted in communication and cultural intelligence.
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